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June 12, 2015

Bill Nye, Science Guy, Dispels Poverty Myths

Myth busting development video, superbly blending celebrity performance, props and info-graphics

I’m really impressed by this very simple video. It expertly ties together many of the elements in the video professional’s tool box to help dispel myths around the US foreign aid program. Produced by the Gates Foundation, it uses scientist Bill Nye, “the Science Guy”, who is a popular television celebrity in the US.

In its concise two-minute running time it examines three aid myths using simple language, a well-developed argument, and an engaging tone.

Adding to that, Nye uses the props of a dollar bill, a penny, and a drafting table. Then some clever animating info-graphics are superimposed over the table. And it’s nicely photographed in a studio, with out-of-focus studio fans as backdrop.

All in all this is a near perfect package that has had over 122,000 views on YouTube, which is high for a development video.