This is, so far, the best development communications video I have ever seen! Informative, moving, and dazzlingly creative. Because I am a Girl – I’ll take it from here, was part of Plan International’s Because I am a Girl campaign.
The three minute film was filmed in Malawi in 2012 to show the difficulties that millions of girls face in going to school, and how education gives them and their communities the chance to improve their lives. The film was made by a Plan UK team of co-directors: Mary Matheson, Shona Hamilton, and Raj Yagnik… who used a stop-motion technique of animation to join together thousands of still photos of the actors to create the live action animation effect.
The film is extremely effective and went on to win the UNICEF Award for Best film promoting children’s rights at the prestigious 2013 International Animation Festival in Annecy, France. It was also shown at the 2014 Glastonbury Festival.
To me this is a great example of how powerful and engaging short films about global development can be, and I admire Plan for making it. I hope other development organisations can find inspiration in its creativity.
To see a little of how the stop motion technique worked, a very interesting behind-the-scenes video from the shoot can be seen below:
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